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About this book

In December 2019, Arsenal Football Club handed the keys to a 37-year-old with no head-coaching experience and a fanbase that had stopped believing. Six years later, that same manager lifted the Premier League trophy and ended a wait that had stretched across two decades. This book is the story of what happened in between: the culture Mikel Arteta built before he built a team, the standards he refused to bend on, the seasons that broke Arsenal’s heart, and the process — endlessly mocked, endlessly repeated — that eventually delivered.

“Trust the process” began as a private mantra inside a broken dressing room. It ended up being read out on an open-top bus. Written for the fans who lived through every minute of it — the eighth-place finish, the near-misses, the semi-final exits, and finally, the title — this is a story about patience as a competitive advantage, and about what it costs to actually mean it when you say you’re building something for the long term.

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